1. Customer Orientation
We establish partnerships through open dialogue with our customers.
2. Employees
We recognize that qualified and motivated employees who enjoy their job are a major success factor for Kärcher.
3. Cooperation
All Kärcher’s relationships, internal and external, are governed by trust, loyalty, openness, fairness, reliability and mutual respect.
4. Our Range of Services
We offer cleaning systems, cleaning products and services for recreation, household, trade and
industry with an optimum price-performance ratio.
5. Market Position
Kärcher is an international company and regards itself as the benchmark.
6. Innovation
As innovative leaders we are setting standards in technology, service and design to provide
optimum benefit for our customers and to satisfy our customers’ requirements.
7. Marketing
The Kärcher brand is associated worldwide with top performance, innovation and quality.
8. Production and Purchasing
Our suppliers are integrated into the value-added chain.
9. Social Responsibility
Kärcher takes on social responsibility: In all countries we respect the local values and standards, the human rights and the legal and social systems – in the sense of a good citizen.
10. Resource Handling
We create our products, services and processes in an environmentally-friendly manner.
11. Growth, Finance and Earnings
We will increase our earnings and financial strength by profitable growth.
12. Family-owned company
The shareholders identify themselves with the company. Kärcher will remain a family-owned
company.
We establish partnerships through open dialogue with our customers.
2. Employees
We recognize that qualified and motivated employees who enjoy their job are a major success factor for Kärcher.
3. Cooperation
All Kärcher’s relationships, internal and external, are governed by trust, loyalty, openness, fairness, reliability and mutual respect.
4. Our Range of Services
We offer cleaning systems, cleaning products and services for recreation, household, trade and
industry with an optimum price-performance ratio.
5. Market Position
Kärcher is an international company and regards itself as the benchmark.
6. Innovation
As innovative leaders we are setting standards in technology, service and design to provide
optimum benefit for our customers and to satisfy our customers’ requirements.
7. Marketing
The Kärcher brand is associated worldwide with top performance, innovation and quality.
8. Production and Purchasing
Our suppliers are integrated into the value-added chain.
9. Social Responsibility
Kärcher takes on social responsibility: In all countries we respect the local values and standards, the human rights and the legal and social systems – in the sense of a good citizen.
10. Resource Handling
We create our products, services and processes in an environmentally-friendly manner.
11. Growth, Finance and Earnings
We will increase our earnings and financial strength by profitable growth.
12. Family-owned company
The shareholders identify themselves with the company. Kärcher will remain a family-owned
company.
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